Press Releases - Press Kit
THE SPORT OF GIVING MOST RECENT PRESS RELEASE

Atlanta Youth Tennis & Education Foundation To Celebrate Women & Tennisat Second Annual “Serving Winners” Event
Fundraiser honors women who have made an impact on Atlanta youth & tennis
ATLANTA – July 23, 2012. -- The Atlanta Youth Tennis & Education Foundation (AYTEF) today announced their second annual “Serving Winners: A Celebration of Women in Tennis” Awards presented by Womble Carlyle Sandridge & Rice, LLP. Two women, a “People’s Choice” nominee, and a local organization will be among the award recipients at this year’s event, which will take place on Saturday, September 29, 2012, at the BB&T building in Midtown’s Atlantic Station. The fundraising event celebrates women and organizations who have made an impact on the youth of Atlanta and the sport of tennis.
Two well-known female fixtures in Atlanta tennis will be honored at Serving Winners in September. Shelia Evans served as the Executive Director for USTA Georgia and ALTA before focusing more of her time on afterschool youth tennis and education programs with the AYTEF. Sharon Lester was considered the heart of the Atlanta tennis community when she passed away in 2007. She served as the tennis facility manager for Piedmont Park Tennis Center, which had its name officially changed by the City of Atlanta in 2008 to the Sharon Lester Tennis Center.
New this year, Serving Winners has created an award category called “The People’s Choice” award. The Atlanta tennis community will be able to nominate candidates for recognition in August before online voting starts in early September. The winner will be announced on the night of September 29.
This year’s organizational award recipient is The Sport of Giving. They were selected for their dedication and commitment to women and tennis through VolleyFest, their grassroots effort in the fight against breast cancer.
“Among their various charitable sporting events, VolleyFest showcases how tennis is more than just a sport,” said Lacy Barnes, Serving Winners Event Chair. “They make a positive impact on our community and empower participants to make a difference.”
The Sport of Giving holds VolleyFest events around the city and has raised over 1.3 million dollars thus far for cancer care and prevention in Atlanta.
Serving Winners is the primary fundraising event for the AYTEF. The AYTEF provides afterschool programs for 2,500 youth at 25 sites in metro Atlanta. The 2012 event host is Brandon Beemer, star of the CBS soap opera “The Bold and the Beautiful.” The list of presenters will be announced soon.
Tickets for the 2012 Serving Winners Awards will go on sale August 1, 2012. For more information, please visit us at www.servingwinners.org or www.aytf.usta.com. Please also “Like” us on Facebook. For partnership and volunteer opportunities, please contact Matt Olson at This e-mail address is being protected from spambots. You need JavaScript enabled to view it ." data-mce-href="mailto: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ."> This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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About USTA Atlanta & AYTEF
USTA Atlanta is the largest local United States Tennis Association (USTA) organization in the country, with 55,000 adults, seniors and juniors participating in USTA Jr. Team Tennis and USTA League tennis programs. The Atlanta Youth Tennis & Education Foundation (501c3) was formed in 2003 to support afterschool youth tennis and educational programs. The AYTEF provides afterschool programs for 2,500 youth at twenty five sites in metro Atlanta.
Founded in 1881, the USTA is the national governing body for the sport of tennis in this country. In addition to owning the US Open and selecting members of the Davis Cup, Fed Cup, Olympic and Paralympic teams, the USTA administers a variety of programs nationwide for players of all ages and ability levels and, as a not-for-profit organization, the association invests 100% of its proceeds to promote and develop the growth of tennis.
For more information about USTA Atlanta, please visit http://www.atlanta.usta.com/. To learn more about the work of the AYTEF, please go to http://www.aytf.usta.com/about_us/.
For More Information:
Karen Canavan
Karen Canavan Public Relations
404-803-2563
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** MEDIA ADVISORY **
Shula’s 347 Grill and The Sport of Giving Team Up to Fight Breast Cancer
Buckhead’s Newest Sophisticated Sports Bar Features “Pinktini” Cocktail for a Cause
Shula’s 347 Grill invites patrons to raise a glass in style to support breast cancer awareness month in October. Mixologists at the chic new bar and lounge, located in the lobby of the Atlanta Marriott Buckhead Hotel, have created a delicious pink lemonade-inspired martini in honor of this worthy cause. For every “Pinktini” purchased throughout the month of October, $1 will be donated to The Sport of Giving, a nonprofit organization founded to support local breast cancer initiatives in the
WHAT: Shula’s 347 Grill Features “Pinktini” for Breast Cancer Awareness Month
For every cocktail sold in October, $1 will be donated to The Sport of Giving
WHEN: October 1 – October 31, 2010
WHERE: Shula’s 347 Grill - lobby of Atlanta Marriott Buckhead Hotel
FOR MORE INFORMATION:
Call 404.848.7345 or visit www.shulas347atlanta.com. Find us on Facebook at www.facebook.com/Shulas347GrillATL.
For more information about The Sport of Giving, please visit www.TheSportOfGiving.org.
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FOR IMMEDIATE RELEASE
Contact:
Kristen Sapp
678-428-8407
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www.thesportofgiving.org
The Sport of Giving, Inc. Donates $175,000 to Benefit Breast Cancer
DULUTH, Ga. - July 25, 2009 - The Sport of Giving, Inc. an organization that supports breast cancer care and prevention, is pleased to announce the contribution of $175,000 to the following beneficiaries: Georgia Cancer Foundation’s low-cost screening and diagnostic program to help medically underserved women, the American Cancer Society’s Patient Navigator Program, a new freestanding Women’s Center at Gwinnett Medical-Lawrenceville, and Northside-Forsyth Hospital’s Breast Care Center.
"The total net proceeds of $175,000 from our 2009 events is a tribute to the commitment of our sponsors and volunteers to make a difference in the fight against breast cancer. We are proud to partner with the Georgia Cancer Foundation, The American Cancer Society,
Funds were raised during 2009 through various sporting events including VolleyFest tennis tournaments, SwingFest golf tournaments and a RunFest 5K fun run. Events were held in ten neighborhood venues in surrounding Gwinnett and
In only nine years, VolleyFest, SwingFest, and RunFest have generated over one million dollars donated in support of breast cancer initiatives. Participation has jumped from 56 ladies in 2001 to an astonishing 500+ participants in 2009.
Since 2001, the vision at The Sport of Giving remains the same: to allow access to the very best medical care and the highest level of support to those diagnosed with breast cancer. The Sport of Giving encourages other clubs and neighborhoods in the Atlanta Metro Area to host creative fundraising sporting events that make a difference.





GET INVOLVED! You can make a difference in the lives of breast cancer patients and survivors. 

